Novel Fundraising Ideas to Help You Raise More Money


Our lives in the modern world can be so hectic and so many demands placed upon our time that some things tend to slip our mind. Our PTA/PTO members are no different. Sometimes they may forget that we have a fundraising event coming up. Even when you are planning a novel fundraising event that you would think everyone would remember, it gets forgotten about.

Communication is one of the most important things in a successful fundraising endeavor. It is easy to fall short of your goal if you pay little attention to effective communication. One novel fundraising tip to keep the lines of communication open.

Send out Letters

When planning a new fundraiser a simple letter is one of the best forms of communication, especially in an educational setting. It is not a novel fundraising idea to make plans not only to run new PTA fundraising ideas but to make plans for communicating to the parents about it. It may be the same for you as it is for me, but when my child came home with a letter from school I wanted to be sure to read it.

At the beginning of the year you might send out a letter to inform your PTO/PTA members of the new fundraisers that you intend to hold throughout the year. Let me give you an example.

In order to keep our PTA/PTO members apprised of the fundraising events that are planned at our school this year I thought it would be best to give you the specifics ahead of time.

Many or all of the computers in the technology room need to be replaces as soon as possible. In order to do this effectively we need to raise $9,000.00 this Fall in order to get this done and installed by January. This month we are going to kickoff our Interstate Batteries fundraiser! I know it sounds like a novel fundraising project, but think about it. Ask yourself, “Is there anyone that you know that does not use them?”? If a battery runs out on a TV remote or a game controller, it’s the kind of thing you go to the store right then and replace if you don’t have spares at home! This is a very successful fundraiser for most groups. One group of 71 students had a $73,000 sale with BATTERIES! We don’t need to raise that much, but we feel confident that we will exceed our goal if we have your support in this effort.

Hopefully you can see that in the example above the entire fundraiser is outlined. A well informed parent is an asset that should not be overlooked.

Shortly before kicking off your novel fundraising event, it would be good to send out another letter to remind your members and parents. This will give them time to ready themselves for the event, instead of having a “deer in the headlights” look on their face when reminded at the last minute or worse, when they see the sales brochure come home with their child.

Effective communication with your members will ensure that they are ready to help when the time comes. Having an “in demand” novel fundraising product also helps to ensure that any new fundraiser that you try is profitable.

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